Local SEO
OWN YOUR NEIGHBOURHOOD ON GOOGLE.
How we approach Local SEO
If customers find you on a map, your Google Business Profile is often your most important page. We optimise the profile, categories, photos and hours, build a steady review process, create location pages for each branch or city, and clean up citations, the same playbook works in New Delhi, Dubai, London or Toronto. Try the free Competitor Finder to see who you're up against.
The problem
Inconsistent address details, an unmanaged Google Business Profile, and no process for reviews. Nearby customers find a competitor instead.
What we do
- Google Business Profile setup and guidance
- Accurate, consistent business details everywhere
- Location-specific landing pages
- Review request and response process
- Local content and citations
- Tracking of calls, directions and messages
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Profile views, calls and direction requests
- Map-pack visibility for priority terms
- Review volume and response time
- Local landing-page conversions
Channels / platforms
Google Business Profile · Google Maps · Local directories
Deliverables
- Profile optimisation
- Location page templates
- Review process guide
- Monthly local report
Local SEO & Google Business Profile, explained simply
Local SEO helps you show up when nearby people search, especially in Google Maps and the 'map pack'.
Example: A salon in Rohini with a complete Google Business Profile, accurate category, real photos, steady fresh reviews and replies, plus a locality page on its website, starts showing for 'salon near me' in that area.
Ranking factors are broadly relevance (category, services), distance and prominence (reviews, links, mentions). You control relevance and prominence.
- GBP checklist: primary + secondary categories, services, hours, products, Q&A, weekly posts/photos, booking/WhatsApp link.
- Ask every happy customer for a review with a direct link; reply to all reviews, including negative ones, calmly.
- Build locality/service pages on your site and consistent citations (Justdial, Practo, Sulekha, etc. as relevant).
Common mistake: Fake reviews or keyword-stuffed business names (risk of suspension), inconsistent name/address/phone across listings, ignoring review replies.
Reviews & reputation, explained simply
Reviews are social proof, they influence local rankings, conversion rates and trust.
Example: Ask every happy customer with a direct review link via WhatsApp right after service; reply to every review within 48 hours.
Steady, recent, detailed reviews beat a burst of 50 in one week.
- Negative review reply: thank, acknowledge, take offline, fix, follow up publicly if resolved.
- Show reviews on your landing pages near the CTA.
Common mistake: Fake or incentivised reviews (against platform rules), arguing with negative reviewers.
Who it is for
Clinics, restaurants, salons, showrooms, agencies, any business people visit or call.
Expected business outcomes
More of the right local enquiries from people ready to act. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.
FAQs
Related services
SEO · Web Design · Analytics & Measurement · Social Media Management · E-commerce SEO