E-commerce SEO
TURN SEARCHES INTO CARTS.
How we approach E-commerce SEO
Online stores win search with strong category pages, product pages that answer real questions, clean structured data and fast load times. Selling to several countries adds currencies, shipping pages and international setup. We prioritise the pages closest to revenue first, then build supporting content.
The problem
Thousands of product pages, thin descriptions, duplicate category URLs and filters that create crawl chaos. Shoppers search; your store is not in the results.
What we do
- Category and product URL structure review
- Collection-page optimisation for commercial intent
- Product content guidelines that help buyers decide
- Faceted navigation and duplicate control
- Internal linking from content to categories
- Technical health monitoring
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Organic revenue and assisted conversions
- Category-page visibility
- Indexation vs. crawl waste
- Product-page conversion rate from search
Channels / platforms
Google Search · Google Shopping (organic listings) · Merchant Center
Deliverables
- Store technical audit
- Category keyword map
- Product content guide
- Quarterly roadmap
E-commerce & D2C growth, explained simply
E-commerce growth is a loop: product/offer → creative → traffic → product page → checkout → delivery → retention.
Example: A skincare D2C brand fixes product pages (benefits, ingredients, reviews, before/after with consent), adds COD verification, tests 6 UGC creatives on Meta and sets up cart-abandon WhatsApp + email.
Track contribution margin, CAC, conversion rate, AOV, RTO and repeat rate, not ROAS alone.
- Shopify basics: fast theme, clear PDP, reviews app, trust badges, simple checkout, WhatsApp support.
- Indian specifics: COD confirmation, pin-code delivery estimates, UPI, RTO reduction.
- Retention: post-purchase flows, subscriptions/replenishment, loyalty.
Common mistake: Scaling ads before product pages convert, ignoring RTO on COD orders, discount addiction.
Keyword research & search intent, explained simply
Keyword research finds the words people actually type; search intent is the goal behind those words.
Example: 'what is invisalign' (learn) needs an explainer; 'invisalign cost delhi' (compare) needs a pricing page; 'invisalign dentist near me' (buy, local) needs a service page + GBP.
Match page type to intent and you'll rank and convert better than with a generic page.
- Look at what currently ranks, the SERP tells you the intent Google rewards.
- Cluster keywords by intent and assign one page per cluster to avoid cannibalisation.
Common mistake: Targeting only high-volume keywords; long-tail phrases often convert better.
Who it is for
Online stores on Shopify, WooCommerce or custom platforms with a real catalogue.
Expected business outcomes
Category pages that rank for buying terms and product pages that help people decide. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.
FAQs
Related services
SEO · Conversion Rate Optimisation · Google Ads · Analytics & Measurement · Local SEO