Web Design
A WEBSITE THAT WORKS AS HARD AS YOU DO.
How we approach Web Design
Most visitors arrive on a phone, often from an ad or a search, and decide in seconds. We design mobile-first, keep pages fast on real networks, make the next step obvious, call, WhatsApp, book or buy, and set up the site for SEO, analytics and multiple languages or countries when you need them.
The problem
A beautiful site nobody can navigate, or a functional one nobody trusts. Slow, confusing and silent about what to do next.
What we do
- Responsive information architecture
- Content hierarchy that guides the visitor
- Conversion paths on every key page
- Accessibility and performance built in
- Analytics and tracking set up at launch
- Technical handover and documentation
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Core conversions (enquiries, calls, purchases)
- Page speed and accessibility scores
- Key-page engagement
- Form completion rate
Channels / platforms
WordPress · Shopify · Webflow · Custom static or framework builds
Deliverables
- Sitemap & wireframes
- Design system
- Built site
- Handover docs
The marketing funnel, explained simply
The funnel is the path from stranger to customer: traffic → landing page → lead → qualified lead → appointment → sale → repeat → referral.
Example: 10,000 people see an ad → 200 click → 20 enquire → 8 qualify → 4 book → 2 buy. Each arrow is a conversion rate you can improve.
Find the leakiest step before spending more on the top. Lots of clicks + few leads = page/offer problem. Lots of leads + few sales = qualification/follow-up problem.
- TOFU (awareness) content, MOFU (consideration: proof, comparisons), BOFU (offer, urgency, risk reversal).
- Track each step weekly in one simple sheet.
Common mistake: Pouring more ad money into a funnel that leaks at the bottom.
On-page SEO, explained simply
On-page SEO is shaping each page, title, headings, content, links, to match what the searcher wants.
Example: Title: 'Root Canal Treatment in Dwarka: Painless, Same-Day | Dr X Dental'. H1 matches, content answers cost, pain, recovery and FAQs.
Match intent, answer completely, make it scannable, and link to related pages.
- Write for the question behind the keyword; include original details (prices, process, photos, expert input).
- Internal links from strong pages pass relevance and authority.
Common mistake: Keyword stuffing, or one page trying to rank for ten different services.
Who it is for
Businesses whose website is the first meeting with most customers.
Expected business outcomes
A site that is fast, clear, trustworthy and measurable. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.
FAQs
Related services
Landing Pages · Conversion Rate Optimisation · SEO · Brand Identity