Teardowns

Drag the line. See what changed.

Short teardowns of ads and landing pages: what was wrong, what we changed, and why. Every example is fictional and labelled EXAMPLE, the lessons are real.

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TEARDOWN 01 · EXAMPLE

A café ad that said everything, and sold nothing

  1. 1Hook first. The first line now says what you get, not who you are.
  2. 2One message. Five offers became one reason to act.
  3. 3Proof. A clear product shot and a rating replace the shouting.
  4. 4One action. 'Contact us' became 'Order on WhatsApp'.
Offers
51
Words on the image
386
Next step
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Simple ads are easier to notice, easier to trust and easier to act on.

BEFOREAFTER
TEARDOWN 02 · EXAMPLE

A clinic landing page that asked too much

  1. 1Answer the search. The headline matches what the patient typed.
  2. 2Show trust early. Hours, real photos and reviews above the fold.
  3. 3Cut the form. Eight fields became two.
  4. 4Make the next step obvious. One WhatsApp booking button.
Form fields
82
Menu links
70
Trust signals
03

Every extra field and every vague sentence costs enquiries.

BEFOREAFTER

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Send an ad or a landing page on WhatsApp. If it is a good teaching example, we may feature it, only with your permission, and with your brand hidden if you prefer.

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