Resources
Free growth checklists.
Tick items off, watch progress, copy or print each list. Progress is saved only in your browser; no personal data is stored.
General Marketing Checklist
- One-sentence positioning written down
- Primary audience defined
- One business goal per quarter for marketing
- Conversion tracking verified this month
- Follow-up process for every enquiry
- Monthly review scheduled with owners
- Budget split by channel with reasons
- Brand voice guide exists and is used
Ad Audit Checklist
- One objective per campaign
- Audiences do not overlap heavily
- Negative keywords / exclusions maintained
- Ad message matches landing page headline
- Creative refreshed before fatigue
- Conversion events fire once and correctly
- Budget pacing checked weekly
- Search terms / placements reviewed
SEO Checklist
- Single canonical domain with HTTPS
- Sitemap submitted and indexed pages reviewed
- One page per core service or category
- Titles and headings match real search phrases
- Internal links from content to service pages
- Images compressed, pages load fast on mobile
- Google Business Profile accurate (if local)
- Organic enquiries tracked, not just sessions
Landing Page Checklist
- Headline repeats the ad promise
- One primary call to action
- Who it is for stated above the fold
- Form asks only what is needed
- Loads quickly on mobile data
- Trust elements are specific and true
- Thank-you state confirms next steps
- All events tracked and tested
Social Media Audit