Social Media Management
SHOW UP. STAND OUT. STAY CONSISTENT.
How we approach Social Media Management
Consistency beats volume. We set three to five content pillars from your positioning, plan a calendar around formats that earn saves and shares in 2026, handle community replies, and report monthly on what moved, reach, engagement, enquiries, so social becomes a channel, not a chore. Time zones and languages are planned in from day one.
The problem
Posting when there is time, going quiet when there is not. No platform strategy, no voice, no idea what any of it is for.
What we do
- Platform strategy, where to be and why
- Content pillars tied to business goals
- Publishing calendar with approvals
- Community response process
- Monthly reporting on what moved
- Content-production scope clarified in discovery
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Reach and saves on priority content
- Profile visits to website clicks
- Response time to messages
- Enquiries attributed to social
Channels / platforms
Instagram · LinkedIn · Facebook · YouTube / TikTok (as scoped)
Deliverables
- Social strategy
- Monthly calendar
- Caption & creative briefs
- Monthly report
Social media (Instagram & co.), explained simply
Social media builds familiarity and trust at scale, the goal is attention that turns into enquiries, not just likes.
Example: A boutique posts 3 Reels a week (styling ideas, behind-the-scenes, customer try-ons with permission), answers DMs fast and runs a small retargeting ad to engagers.
Consistency + useful/entertaining content + a clear next step (DM, WhatsApp, link) beats random daily posting.
- Content pillars (education, proof, story, behind-the-scenes, offer) keep you consistent.
- Measure saves, shares, profile visits, DMs and link clicks, not just likes.
- Reels/short video for reach; carousels for saves; Stories for warm audience and offers.
Common mistake: Chasing followers and trends unrelated to the business; no CTA; ignoring DMs.
Content calendar, explained simply
A content calendar plans what you'll post, where and when, so you stay consistent and every post has a purpose.
Example: Mon: tip (education) · Wed: behind-the-scenes · Fri: customer story/proof · Sun: offer or FAQ. Batch-create on one day a week.
Consistency beats intensity. Plan by pillars and funnel stage.
- Mix: 40% education, 25% proof, 20% story/BTS, 15% offer.
- Review monthly: double down on formats that drive DMs/enquiries.
Common mistake: Planning 30 random 'days' (Monday motivation…) with no business link.
Who it is for
Brands that want consistency and purpose, not just presence.
Expected business outcomes
A recognisable presence that sends people somewhere useful. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.
FAQs
Related services
Short-Form Content Strategy · Content Marketing · Influencer Marketing · Brand Identity