SEO
BE FOUND BEFORE YOU'RE NEEDED.
How we approach SEO
Search works the same way everywhere: people type a problem and pick from the first few results. We fix the technical basics, match pages to real search intent in each market you target, including multi-country and multi-language setups with hreflang where needed, and build content and authority that compound month after month.
The problem
Rankings for your brand name, nothing for the problems you solve. Technical issues block crawling and content is written for nobody in particular.
What we do
- Technical audit: crawlability, indexing, speed, structure
- On-page optimisation matched to search intent
- Content plan that answers real questions
- Internal linking architecture
- Ethical off-page approach, no bought links
- Transparent monthly reporting
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Non-brand organic visibility
- Indexed pages and technical health
- Organic leads or sales, not just sessions
- Priority keyword movement
Channels / platforms
Google Search · Bing · AI-powered search surfaces
Deliverables
- Technical audit
- Keyword & intent map
- Content briefs
- Monthly SEO report
SEO (Search Engine Optimisation), explained simply
SEO is making your website easy for search engines to understand and genuinely useful for searchers, so you show up when people look for what you sell.
Example: A dental clinic in Dwarka creates a fast service page for 'root canal treatment in Dwarka' with prices explained, FAQs, doctor credentials and reviews, and starts appearing for those searches.
Three parts: technical (Google can crawl/index a fast site), on-page/content (pages that match search intent better than competitors), and authority (links, mentions, reviews). It compounds over months.
- Start with search intent: informational (learn), commercial (compare), transactional (buy), local (near me). One page per intent cluster.
- Topical authority: cover a topic thoroughly with a hub page and supporting articles, linked internally.
- Technical basics: indexable pages, sitemap, clean URLs, mobile speed (Core Web Vitals), no duplicate content, schema where relevant.
- Measure qualified organic traffic, enquiries and revenue from organic, not just positions.
Common mistake: Chasing rankings for vanity keywords, publishing thin AI-generated posts, or expecting results in weeks.
Technical SEO, explained simply
Technical SEO makes sure search engines can find, crawl, render and index your pages quickly.
Example: Fixing a site where every page was accidentally 'noindex', compressing heavy images and adding a sitemap can unlock traffic without new content.
It's the foundation, great content can't rank if it isn't indexed or loads painfully on mobile.
- Check: Google Search Console coverage, sitemap, canonical tags, redirects, broken links, mobile usability, Core Web Vitals (LCP, INP, CLS).
- Schema (Organization, LocalBusiness, Product, FAQ where appropriate) helps search engines understand entities, it doesn't guarantee rich results.
Common mistake: Obsessing over a perfect speed score while ignoring that key pages aren't indexed or have duplicate titles.
Who it is for
Businesses that want durable, compounding demand rather than rented attention.
Expected business outcomes
Visibility for the searches that matter, on pages built to convert. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.