FODO Growth Lab
Know where your business stands. Know what to fix next.
Evidence-backed intelligence for your website, market, competitors and growth. Free tools to start, FODO Pro intelligence when you need the complete picture.
Free tools
01Growth Score
Ten questions → a 0–100 self-assessment with your biggest opportunity and risk.
- Uses
- Your answers only
- Time
- ~2 min
ROI Calculator
See what a change in traffic or conversion could be worth, live as you type.
- Uses
- Your numbers only
- Time
- ~1 min
Competitor Finder
Find local or brand competitors on a map, with contact details and websites.
- Uses
- OpenStreetMap / Geoapify map data, Google results
- Time
- ~1 min
Marketing Budget Planner
Split a monthly budget across channels for your goal, with the reason, risk, KPI and a test budget for each.
- Uses
- Your inputs + FODO's planning rules
- Time
- ~2 min
Marketing Quiz
Ten questions to test your instincts across ads, SEO, brand and conversion.
- Uses
- —
- Time
- ~3 min
FODO Challenge
Four rounds, about two minutes, spot the winner, fix the funnel.
- Uses
- —
- Time
- ~2 min
Want the complete picture?
The Business X-Ray reads your website, your market and your real competitors, and shows what is wrong, what you are missing and what to do first, with evidence.
Website Builder
02Build your business website with AI
Describe your business and FODO plans the pages, picks a design and writes the first draft. Edit anything visually, add a store or blog, then publish with SEO, forms and your own domain.
- Free with login: 16 free templates, the AI builder and 1 website
- Website Builder ₹299/month: every template, 3 websites, a custom domain
- Included free in the Growth, Pro and Agency plans
FODO Pro Intelligence
03Twenty tools on one research engine, every finding traceable to a page, a search result or a report.
DIAGNOSE
Business X-Ray
Complete evidence-backed growth diagnosis of any website.
- Uses
- Website crawl + Google Search + PageSpeed + competitors + customer voice + AI answers
- You get
- Growth Health score, biggest problem & opportunity, competitors, 30-day plan, evidence
PRO · 2 X-Rays free with login, then from ₹499 for 10
Run →PRORevenue Leak Finder
Where visitors drop off before they enquire: CTA, contact path, pricing, trust, speed.
- Uses
- Website crawl + PageSpeed
- You get
- Each leak with evidence, potential impact, confidence, effort and the fix
Focused audit · ₹199 a run · or included in plan X-Rays
Details →PROConversion X-Ray
Visitor → Understanding → Trust → Interest → Action, scored from what the pages show.
- Uses
- Website crawl
- You get
- Funnel stage scores with the checks behind them
Focused audit · ₹199 a run · or included in plan X-Rays
Details →PROWebsite Health Audit
Titles, metas, H1s, canonicals, sitemap, robots, broken links, schema, speed and mobile.
- Uses
- Website crawl + Google PageSpeed (lab + real-user data)
- You get
- Every check with pass / warn / fail and the pages affected
Quick check · ₹99 a run · or included in plan X-Rays
Details →COMPETE
Competitor War Room
You vs your real competitors on offer, trust, pricing, content, search and contact ease.
- Uses
- Their websites + Google Search
- You get
- Comparison matrix, share of voice, where you win / they win, battle cards (Agency)
Deep analysis · ₹299 a run · or included in plan X-Rays
Details →PROWhy Are They Winning?
Pick a competitor: see exactly where they beat you and how to catch them.
- Uses
- Their website vs yours
- You get
- Why they win, then actions for now, 30 days and 90 days
Focused audit · ₹199 a run · or included in plan X-Rays
Details →PROCompetitor Change Detector
Get told when a competitor changes prices, headline, pages or content.
- Uses
- Daily / weekly snapshots of their homepage + sitemap
- You get
- What changed · why it matters · what to do
PRO · 1 website free · more on paid plans
Open →PROMarket Position Analyzer
How you show up in your market's searches and where you sound like everyone else.
- Uses
- Google Search + competitor headlines
- You get
- Market position score, white space, positioning gaps
Focused audit · ₹199 a run · or included in plan X-Rays
Details →VISIBILITY
AI Visibility Audit
Do AI assistants name you when buyers ask for a recommendation?
- Uses
- Open AI models + Gemini with Google Search (when connected)
- You get
- FODO AI Visibility Score, every question, who got named, citations
Deep analysis · ₹299 a run · or included in plan X-Rays
Details →PROSearch Visibility Audit
Where you appear for the searches buyers use, plus your real clicks when Search Console is connected.
- Uses
- Google Search results + your Google Search Console (optional)
- You get
- Quick wins, keyword → page map, CTR opportunities
Focused audit · ₹199 a run · or included in plan X-Rays
Details →PROLocal Visibility Audit
Your Google Maps rating and reviews vs local competitors.
- Uses
- Google Maps results (via Serper) + map listings
- You get
- Your listing, rating & reviews vs competitors, local actions
Focused audit · ₹199 a run · or included in plan X-Rays
Details →PROBrand Presence Audit
Your brand's footprint: own search, listings, social profiles, consistency.
- Uses
- Google Search + your website
- You get
- Missing signals, consistency issues, listing gaps
Focused audit · ₹199 a run · or included in plan X-Rays
Details →STRATEGY
Offer Strength Analyzer
Does your homepage say who it is for, the problem, the outcome and why you?
- Uses
- Your homepage
- You get
- Offer score, what is missing, how to fix it
Quick check · ₹99 a run · or included in plan X-Rays
Details →PRO30-Day Growth Blueprint
Your verified findings turned into four weeks of work, with a tracker.
- Uses
- Your X-Ray findings
- You get
- Week-by-week tasks with reason, evidence, priority, mark To do / Doing / Done
Deep analysis · ₹299 a run · or included in plan X-Rays
Details →PRO90-Day Growth Roadmap
Foundation → acquisition → optimisation, with KPIs for each month.
- Uses
- Your X-Ray findings
- You get
- Month-by-month tasks, KPIs, dependencies
Strategy · ₹399 a run · or included in plan X-Rays
Details →MONITOR
Growth Score history
Your X-Ray score over time, area by area.
- Uses
- Your saved X-Rays
- You get
- Score trend and what changed between scans
PRO · Starter plan (₹499/month) and above
Open →PROCompetitor Monitoring
Keep watching your competitors without opening their sites.
- Uses
- Scheduled snapshots
- You get
- Alerts only when something meaningful changes
PRO · 1 website free · more on paid plans
Open →PROVisibility Monitoring
Watch your own site for downtime, noindex, title and content changes.
- Uses
- Scheduled snapshots of your homepage + sitemap
- You get
- Alerts for problems that cost traffic
PRO · 1 website free · more on paid plans
Open →PROMonthly Growth Report
Last month vs this month: what improved, what declined, what to do next.
- Uses
- Your X-Rays + monitoring + action tracker
- You get
- A one-page monthly report
PRO · Starter plan (₹499/month) and above
Open →Prices in INR. Buy one run of any Pro tool, or use a plan, its X-Rays include the tools they cover, and a tool reuses your recent X-Ray of the same site. Plans & packs · refunds
How FODO gets the data
04Your website
FODO's own reader crawls your public pages (respects robots.txt, never logs in) and runs deterministic checks.
Google Search & Maps
Real results for the searches buyers use, and local listings with ratings and review counts (via Serper).
Google PageSpeed
Lab tests plus real-user Chrome data when Google has it, shown separately, never blended.
Your Search Console (optional)
Connect it read-only to add your real clicks and impressions. Only you see it.
AI assistants
The same buyer questions to the AI engines listed in each report: FODO's own AI Visibility Score, clearly not an official one.
Your competitors
Found from those searches and listings, then read side by side with your pages.