TikTok Ads
SHORT VIDEOS. LONG MEMORY.
How we approach TikTok Ads
Short-video placements reward creative that looks native, not polished TV ads. We plan hooks for the first second, scripts that show the product working, and creator-style variations, then test them across TikTok (where available), Instagram Reels and YouTube Shorts. Platform availability differs by country, we plan around the platforms your market really uses.
The problem
Polished brand ads feel out of place on TikTok. Without native-feeling creative and fast hook testing, spend buys views that never become customers.
What we do
- Short-form creative concepts and scripts
- Hook testing across the first 1–3 seconds
- Native-feeling formats (UGC-style, voiceover, text-on-screen)
- Landing-page alignment for mobile-first visitors
- Spark Ads where creator content exists
- Clear scope: FODO plans and scripts; footage production is agreed separately
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Hook rate and watch-through
- Cost per click / result
- Conversion rate on mobile landing pages
- Creative win rate
Channels / platforms
TikTok In-Feed · Spark Ads
Deliverables
- Creative concept deck
- Script library
- Campaign build
- Creative performance log
TikTok, explained simply
TikTok is a short-video platform with strong discovery, but it isn't available in India (banned since 2020).
Example: For Indian audiences, the same short-video approach works on Instagram Reels and YouTube Shorts. For audiences abroad, TikTok and TikTok Ads can be strong for consumer brands.
The skill transfers: hooks, native-looking creative, trends with a purpose.
- Outside India: Spark Ads boost creator posts; creative refresh cadence is fast.
Common mistake: Planning a TikTok-first strategy for an India-only audience.
Creative testing, explained simply
Creative testing means running several ad concepts to learn which message, hook and format actually moves your customers.
Example: Same offer, four angles: price-transparency, pain-relief story, doctor explainer, patient testimonial. Keep the winner, iterate on it.
Test big differences (angle, hook, format) before small ones (button colour).
- Track hook rate (3-sec views ÷ impressions), hold rate, CTR, CVR, cost per result per creative.
- Rule of thumb: decide after each creative gets enough spend to have a meaningful number of conversions, not just clicks.
Common mistake: Testing tiny tweaks, or judging after one day.
Who it is for
Consumer brands with a visual product or a story that fits short video.
Expected business outcomes
A repeatable way to find hooks that work, before scaling spend. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.
FAQs
Related services
Short-Form Content Strategy · Meta Ads · Influencer Marketing · Landing Pages · Paid Advertising · Google Ads · LinkedIn Ads