LinkedIn Ads
REACH DECISION-MAKERS, NOT JUST CLICKS.
How we approach LinkedIn Ads
B2B buying is global and committee-led. LinkedIn lets us reach the exact roles, industries and company sizes you sell to, in one country or across several. We pair tight targeting with useful offers (a benchmark, a teardown, a short demo) and qualifying questions on lead forms, so your sales team gets conversations, not just form fills.
The problem
LinkedIn costs more per click than most platforms. Treating it like Meta, broad audiences, no offer, burns budget fast.
What we do
- Decision-maker targeting by role, seniority, company size and industry
- Offer design for longer B2B cycles (guides, demos, assessments)
- Lead Gen Forms vs. landing-page tests
- Lead quality scoring with your sales team
- Retargeting website visitors and engagers
- Cost awareness built into every recommendation
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Cost per qualified lead (not just lead)
- Meeting or demo rate
- Audience overlap and frequency
- Pipeline feedback from sales
Channels / platforms
LinkedIn Sponsored Content · Message Ads · Lead Gen Forms
Deliverables
- ICP & audience plan
- Offer brief
- Campaign build
- Lead quality report
B2B marketing, explained simply
B2B marketing sells to businesses: fewer, higher-value buyers, longer cycles, several decision-makers.
Example: A manufacturing supplier publishes spec-rich product pages, runs Google Search for exact product terms, posts founder insights on LinkedIn and follows up enquiries with a fast quote process.
Trust, expertise and response speed win. Lead quality over volume.
- Channels: Search (intent), LinkedIn (targeting by role/company), content/SEO, email, events, partnerships, outbound.
- Track: qualified meetings, pipeline value, win rate, sales cycle length.
Common mistake: Running B2C-style broad ads and judging by CPL.
Lead generation, explained simply
Lead generation is getting the right people to raise their hand, enquire, call, message or book.
Example: Search ads for high-intent keywords → focused landing page with one offer → WhatsApp + form → reply within 15 minutes → reminder sequence.
A lead system has 4 parts: traffic, offer, conversion point and follow-up. Most businesses lose more leads in follow-up than in ads.
- Offer types: consultation, quote, audit, trial, sample, guide/checklist (lead magnet).
- Qualify with 1–3 questions (budget, timeline, location).
- Speed to lead: replying within minutes vs hours changes contact rates dramatically.
- Track per source: leads → qualified → appointment → customer.
Common mistake: Measuring lead volume instead of qualified leads and closed customers.
Who it is for
B2B, SaaS, consulting and professional services with a defined buyer profile.
Expected business outcomes
Fewer, better leads and clearer feedback from sales to marketing. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.
FAQs
Related services
Paid Advertising · Copywriting · Marketing Automation · Analytics & Measurement · Meta Ads · Google Ads · TikTok Ads