Influencer Marketing
BORROW TRUST. EARN IT BACK.
How we approach Influencer Marketing
The right creator beats the biggest one. We check audience fit and authenticity, write clear briefs, agree usage rights and disclosures that meet the rules of each country, and track every collaboration with codes or links, so you know which creators actually drive sales.
The problem
Paying for follower counts instead of fit. No brief, no usage rights, no tracking, just a post and a hope.
What we do
- Creator fit assessment based on audience, not vanity numbers
- Outreach workflow and negotiation support
- Clear briefs with do's and don'ts
- Deliverables, usage rights and approvals documented
- Tracking links and codes
- Reporting on what each collaboration produced
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Engaged reach within your target audience
- Traffic and conversions per creator
- Content reuse value
- Cost per result vs. other channels
Channels / platforms
Instagram · YouTube · LinkedIn (B2B creators)
Deliverables
- Creator shortlist (built per project, no pre-made roster)
- Brief template
- Agreement checklist
- Campaign report
Influencer & creator marketing, explained simply
Creator marketing pays or partners with people whose audience trusts them, so your offer reaches that audience with credibility.
Example: A café invites 5 local food creators (5k–50k followers) for a tasting, with a clear brief, a trackable code and permission to reuse their videos as ads.
Audience fit and trust matter more than follower count. Micro/nano creators often deliver better engagement and cost for local or niche brands.
- Brief: audience, key message, must-say/must-avoid, format, CTA, deadlines, usage rights, disclosure (#ad/#collab, follow ASCI influencer guidelines in India).
- Track with codes, UTM links and landing pages; compare cost per result with your ads.
- Whitelist/boost the best creator content as ads.
Common mistake: Picking by follower count, no brief, no tracking, no usage rights, buying from fake-follower accounts.
UGC (User-Generated Content), explained simply
UGC is content made by customers or creators in a natural, non-polished style, reviews, unboxings, try-ons, testimonials.
Example: Ten 20-second phone videos of customers explaining why they switched to your product, used as Meta ad creatives.
It feels native to the feed and builds trust, often outperforming studio ads.
- Collect: post-purchase request with incentive, review prompts, creator UGC services.
- Always get written consent for reuse in ads.
Common mistake: Scripting it so heavily that it looks fake; using customer content without permission.
Who it is for
Consumer brands and B2B teams that want third-party credibility.
Expected business outcomes
Collaborations that are chosen, briefed and measured properly. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.
FAQs
Related services
Social Media Management · Short-Form Content Strategy · Brand Strategy · Analytics & Measurement