Landing Pages
ONE PAGE. ONE JOB.
How we approach Landing Pages
A landing page should match the ad that brought the visitor and ask for one action. We build focused pages with one offer, proof above the fold, short forms or WhatsApp buttons, and full tracking, and create variants per audience, country or language so each campaign gets a page that fits.
The problem
Ads sent to the homepage. Five calls to action. A form asking for twelve fields. The click was earned; the page lost it.
What we do
- Message match between ad and page
- One clear goal per page
- Friction reduction in layout and form design
- Trust elements that are true and specific
- Event tracking for every meaningful action
- Variant setup for testing
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Conversion rate
- Form start vs. completion
- Scroll depth to key sections
- Cost per conversion impact
Channels / platforms
Paid search · Paid social · Email · QR / offline campaigns
Deliverables
- Page wireframe
- Copy
- Built page
- Tracking plan
Landing pages, explained simply
A landing page is a focused page built for one audience and one action, usually where ad traffic lands.
Example: Ad promises 'Free smile consultation in Dwarka' → page headline repeats it, shows doctor, prices from, reviews, before/after (with consent), FAQ, and a 3-field form + WhatsApp.
Message match (ad promise = page headline), one goal, proof near the CTA, fast mobile load.
- Above the fold: who it's for, the outcome, proof, CTA.
- Reduce friction: fewer fields, autofill, click-to-call/WhatsApp.
- Handle objections: price, time, trust, risk (guarantee/refund policy where genuine).
Common mistake: Sending paid traffic to a homepage with 12 menu options.
Conversion rate, explained simply
Conversion rate is the % of people who take the action you want (enquire, buy, book).
Formula: Conversion rate = conversions ÷ visitors (or clicks/leads) × 100
Example: 2,000 visitors → 50 enquiries → 2.5% conversion rate.
Doubling conversion rate halves your cost per lead, it's often the cheapest growth lever before buying more traffic.
- Segment by device, source and landing page, averages hide the leak.
- Common lifts: clearer headline, proof near the CTA, fewer form fields, faster mobile load, WhatsApp/call options, risk reversal.
Common mistake: Comparing conversion rates without stating the base (visitors vs clicks vs leads) or across very different traffic sources.
Who it is for
Anyone running campaigns that deserve a focused destination.
Expected business outcomes
More of the clicks you pay for turn into enquiries or sales. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.
FAQs
Related services
Conversion Rate Optimisation · Copywriting · Paid Advertising · Analytics & Measurement · Web Design