Marketing Automation
FOLLOW UP WHILE YOU SLEEP.
How we approach Marketing Automation
Speed to lead wins deals. We connect your forms, ads and WhatsApp Business to a CRM, send instant replies, set reminders for your team, and build nurture flows that respect each customer's time zone and consent rules, so no enquiry is forgotten, wherever it comes from.
The problem
Leads arrive and wait. Follow-up depends on who is free. Nobody knows which enquiry went where.
What we do
- Email, WhatsApp and CRM workflow planning
- Consent-aware follow-up sequences
- Segmentation so messages fit the lead
- Hand-off rules between marketing and sales
- Failure handling: what happens when a message fails
- Reporting on speed-to-lead and sequence results
Our process
Discover → Diagnose → Strategize → Build → Launch → Optimize. Every step has an approval and a measure, so you always know what is being done, why, and how it will be judged. See the Growth System.
What we track
- Time to first response
- Sequence completion and reply rates
- Lead stage movement
- Failed deliveries caught and resolved
Channels / platforms
Email · WhatsApp Business API (via approved providers) · CRM (HubSpot, Zoho, others)
Deliverables
- Workflow maps
- Sequence copy
- Setup & QA
- Monitoring checklist
Marketing automation, explained simply
Automation sends the right message at the right time without manual work, confirmations, reminders, nurture, follow-ups.
Example: Form submitted → lead added to CRM → instant WhatsApp → salesperson task → reminder if no contact in 30 minutes.
Automate the repetitive, keep humans for judgement and relationships.
- Start with speed-to-lead and appointment reminders, fastest ROI.
- Respect consent and frequency.
Common mistake: Automating a messy process, you just get messy at scale.
WhatsApp marketing, explained simply
WhatsApp is where many Indian customers prefer to talk, perfect for fast replies, appointment reminders, catalogues and follow-ups with consent.
Example: Click-to-WhatsApp ad → auto-reply with menu → human replies within 10 minutes → booking confirmation → reminder the day before → review request after.
Speed and helpfulness convert. Use the official WhatsApp Business app/API, opt-in, and relevant messages only.
- Use labels/CRM stages: new, contacted, quoted, booked, won, lost.
- Quick replies for FAQs; catalogue for products; templates (API) for reminders.
- Measure response time, booking rate from chats and revenue per conversation.
Common mistake: Spamming broadcast lists (risk of number bans), slow replies, no follow-up system.
Who it is for
Businesses that generate leads faster than they can follow up by hand.
Expected business outcomes
Consistent, timely follow-up that respects consent and reaches a human when needed. Outcomes are not guaranteed and depend on your offer, market, budget and execution.
Where we work
FODO is remote-first and headquartered in New Delhi, India. We work with brands in India and around the world, the UK, US, UAE and the Gulf, Europe, Australia and beyond. Work runs on video calls, WhatsApp, email and shared dashboards, so your location never limits the service.
FAQs
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